In recent years, environmental and sustainability communication has grown in importance for companies and organizations. Our university is also dedicated to the topic of sustainability and is creating an integrated climate protection concept  as a starting point for all future sustainable activities. With the establishment of an efficient communication strategy, stakeholder groups can be actively involved and sustainability-related topics of a university can be spread in a targeted manner. As part of a communication concept, the creation of awareness and sensitization of internal and external interest groups, as well as the inclusion through participation measures, are the basis of a long-term transformation process at our university.